Thoughts on how to run a business. Part 7.
So, to sum-up:-
– your business should shout out at the public: COME IN! BUY ME! THIS IS WHAT YOU NEED! EAT HERE! BEST VALUE! ….. as the case may be
– you, in your dress, your manner, your speech, your attitude, should shout: I AM YOUR MAN! I AM THE ONE YOU NEED! YOU CAN COUNT ON ME!
– never take things personally if you can avoid it
– too much chummy chatter is not so good
– yet too much stern professionalism is not so good
– anything that smacks of the run-down -and- struggling needs to be kept out of sight, e.g an old car
– but on the other hand do not spend much-needed funds on anything that is not going to lead towards getting the money in, e.g a new mobile: the old one is fine
– never ever allow yourself to sound needy, never ever be pushy, not even slightly
– yet never allow yourself to be patronized
– analyse the type of person you are. Take a good, hard look at how you come over to other people and how you look
– keep your sums up-to-date every single day, no matter how small. A lot of small businesses come crashing down because of hiccups in the sums
– remember the AIM of your business: to make money. To provide a good servie and a good product too, of course, but to MAKE MONEY
– and remember YOU. You will work long hours, often late in to the evning, and that is just par for the course. But take time off too – get right away for a full day once a week, preferably with somebody who helps you to feel relaxed
Catherine Broughton is a novelist, a poet and an artist. She is widely travelled and writes regularly for magazines and blog sites. Her sketches are on her web site http://turquoisemoon.co.uk . Her books are available from Amazon and on Kindle, or can be ordered from several leading book stores.
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Catherine Broughton is a novelist, a poet and an artist. Her books are available as e-books on this site:-
https://payhip.com/b/tEva “A Call from France”
https://payhip.com/b/OTiQ “French Sand”
https://payhip.com/b/BLkF ”The Man with Green Fingers”
https://payhip.com/b/1Ghq “Saying Nothing”
They are also available on Amazon & Kindle, or can be ordered as paperbacks from most leading book stores and libraries.